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Salkeld started his career at the BBC in London as a journalist, producer and executive producer. He worked on BBC primetime shows like Panorama and the Money Programme and made documentaries all over the world. Aside from working in mainstream television broadcasting Salkeld developed top level experience in digital education. He led the largest independent supplier to the BBC’s £150 million Digital Curriculum project. Adam has also managed a range of large-scale digital learning projects to clients such as the UK’s National School of Government, the UK Ministry of Defence, Oxford University, UNHCR and the British Council.
In 2016 Salkeld founded Digital Learning Associates Ltd with a former BBC colleague, Stephen Haggard. With the founders’ unique blend of experience in broadcasting and education, DLA set out to make the best learning video in the world to appeal to the YouTube Generation of learners. DLA’s Ready to Run suite of video-led digital English learning resources is now a market leader all over the world. Ready to Run was awarded the British Council’s prestigious 2019 ELTons prize for Innovation in learner resources. In 2020 Ready to Run was nominated for a PIEoneers global award for digital innovation.
DLA also works extensively with the British Council in its international work with refugee education. DLA teams have led major projects in the refugee camps of Western Ethiopia and in Bangladesh for the Rohingya people there. The company’s expertise in creating appropriate high quality English learning programmes and teacher training is recognised by UNHCR, UNICEF and other international agencies working in this field.
Salkeld and his husband split their time between rural Wales and East Africa. They are both involved in grassroots projects in Tanzania and Kenya around community learning and personal development. Salkeld has also served as a non-executive director of the Aga Khan’s Nation Media Group in East Africa.

Salkeld started his career at the BBC in London as a journalist, producer and executive producer. He worked on BBC primetime shows like Panorama and the Money Programme and made documentaries all over the world. Aside from working in mainstream television broadcasting Salkeld developed top level experience in digital education. He led the largest independent supplier to the BBC’s £150 million Digital Curriculum project. Adam has also managed a range of large-scale digital learning projects to clients such as the UK’s National School of Government, the UK Ministry of Defence, Oxford University, UNHCR and the British Council.
In 2016 Salkeld founded Digital Learning Associates Ltd with a former BBC colleague, Stephen Haggard. With the founders’ unique blend of experience in broadcasting and education, DLA set out to make the best learning video in the world to appeal to the YouTube Generation of learners. DLA’s Ready to Run suite of video-led digital English learning resources is now a market leader all over the world. Ready to Run was awarded the British Council’s prestigious 2019 ELTons prize for Innovation in learner resources. In 2020 Ready to Run was nominated for a PIEoneers global award for digital innovation.
DLA also works extensively with the British Council in its international work with refugee education. DLA teams have led major projects in the refugee camps of Western Ethiopia and in Bangladesh for the Rohingya people there. The company’s expertise in creating appropriate high quality English learning programmes and teacher training is recognised by UNHCR, UNICEF and other international agencies working in this field.
Salkeld and his husband split their time between rural Wales and East Africa. They are both involved in grassroots projects in Tanzania and Kenya around community learning and personal development. Salkeld has also served as a non-executive director of the Aga Khan’s Nation Media Group in East Africa.